SamiDirect launches their first Protein Shake – LeanGard

Bangalore, March 3rd, 2012: SamiDirect, a leading nutracueticals Company launched LeanGard, a protein drink mix. The product was inaugurated by Founder of SamiDirect & World renowned Pharmacist, innovator and Scientist- Dr Muhammed Majeed, Rajesh Kumar- CEO, SamiDirect and acclaimed South Indian actress Aindrita Ray.


LeanGard is a meal replacement product containing Soy and whey protein that decreases body fat mass and helps greater preservation of lean body mass. The product is packed with essential daily required vitamins & minerals along with natural herbs, antioxidants and dietary fibre. LeanGard provides an ideal balance of protein and nutrition without overloading unnecessary fat and calories. One serving of LeanGard protein drink mix added in 200 ml skimmed milk provides140 KCal and less than 1 g of fat. LeanGard protein drink mix taken once or twice a day along with a sensible diet and exercise. The Product comes in 2 exciting flavours like Mango and Vanilla. Specifically produced to cater to the Indian consumers, this product is available across the country and can be purchased through SamiDirect’s independent distributors.


The USP of the product is the proprietary -“right Protien”. The product contains unique Digestive Intolerance (DI) blend. DI addresses the protein and absorption challenges in the human body.


Commenting on the launch of the latest product of SamiDirect, Rajesh Kumar, CEO said “We envisage being the leading nuetracuetical company in the preventive healthcare segment by providing researched and value-added wellness products. LeanGard is only a stepping stone; with our continued thrust and efforts in R&D and clinical research, we are determined to introduce series of nuetracuetical products that is much needed in the market. The products will be delivered in various forms including ready-to- drink beverages. We are also working on introducing exipient- free nuetracuetical products into the market”.


The various benefits of LeanGard are that it provides balanced diet as it contains all the essential Macro and Micronutrients. The product also contains Digestive Intolerance Blend (DIB) which helps in protein digestion. LeanGard helps reduce lactose intolerance and providing required probiotics to build immunity. The product is very ideal for weight gain when consumed along with three meals.  Soy and whey protein have the highest Protein Digestibility Corrected Amino Acid Score (PDCAAS) value which are the main constituents of this protein drink. LeanGard provides complete solution for a stable and balanced diet because of the fibre (inulin and guar gum) content that helps to increase satiety thus reducing food intake.


About SamiDirect:

Sami Direct is a Sami Labs group company, an organization with over 22 years of relentless Research & Development with innumerable awards including the DSIR award, over 70  US and International patents. The company was founded by Dr. Muhammed Majeed, Managing Director of Sami Labs Limited. Dr. Majeed is an innovator, scientist and entrepreneur with thorough knowledge of Alternative medicine. State of the art manufacturing facilities, ISO 22000 & NABL certified facilities. Sami Direct offers unrivalled range of Nutraceutical & Cosmeceutical Products which has been acknowledged by the world over for its highest quality and safety standards. Today, Sami Labs holds a strong intellectual property portfolio with over 70 US and International Patents to its credit apart from awards and recognitions worldwide.

Sami Labs research based new products has picked up recognition from the Indian Government. Sami Labs has also received the National award for quality products from the President of India in the area of Basic Drugs. In addition, Sami pioneered the research and marketing of a number of phytonutrients based on Indian raw materials sourced through agriculturists across parts of India.

For Further Information contact:



Shwetha N

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Nischal Reddy
9886666064

nischal@mediamoments.in

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Shwetha N
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