Adobe Counteracts Software Piracy in India

India. — April 24, 2009 — Adobe Systems Incorporated has launched one of its largest initiatives to battle software piracy working in collaboration with local law enforcement and government authorities across the country. Designed to curb software piracy across various industries, this initiative includes 25 civil enforcement actions recently conducted across six major cities and other key locations within India. Organizations suspected of unlawfully using Adobe software are potentially liable for both civil and criminal penalties, including payment of damages and undertaking actions to use fully licensed software only.

The enforcement actions recently undertaken on behalf of Adobe encompassed a broad cross section of users within commercial institutions, the IT and BPO industry, and other organizations dealing with creative content. Each year, software companies worldwide lose over $47 billion in revenue to piracy, according to research conducted by the Business Software Alliance.

Commenting on the drive, Sandeep Mehrotra, Sales Director, Adobe India said, “Our first priority is to inform and excite our customers about the power of Adobe Creative and Business Solutions. At the same, time we educate our users on Adobe licensing programs and the concept of Software Asset Management to ensure they are working within the law. Where we find flagrant violations of our intellectual property, we will take legal action against both the distribution channel and purchaser to protect our rights,” added Mr. Mehrotra.

With corporate governance in the limelight, more and more organisations are embracing software asset management to ensure peace of mind and business integrity. Adobe is actively engaged with various industry bodies working on educating companies on the importance and value of software asset management.

More information on the impact of piracy on the Indian software industry and on Adobe’s licensing policies (including free seminars on software asset management) can be obtained by writing to write2us@adobe.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

For further information, please contact:
Prabhjeet Singh
Adobe Systems
981-027-4546
prsingh@adobe.com

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Launch - Honda Activa in Bangalore today

Honda Motorcycles & Scooter India Pvt Ltd (HMSI), 100 per cent owned two-wheeler subsidiary of Honda Motor Company, Japan, on Friday, announced the Bangalore launch of New Honda Activa Standard variant in the City. 
Briefing reporters, Honda Motorcycles & Scooter India General Manager Finance Kabra said “we believe in constant innovation and providing the best quality products for our customers. We are confident of the southern market as South India accounts for 34 per cent of the total sales of the company.” Priced at Rs 41, 336 ex-showroom Bangalore, the new Activa is powered with a 110 cc engine and enhanced features including increase in storage capacity.  The company claims it comes with 15 per cent increased mileage capacity and will be available in six colours — Candy Lucid Red, Pearl Sunbeam White, Wild Purple Metallic, Space Silver Metallic, Geny Grey Metallic and Black. 

The Deluxe variant, which will be launched in August  will be the first scooter in India to be equipped with a Combi-brake which enables shorter braking distance for the rider.