Adobe Counteracts Software Piracy in India

India. — April 24, 2009 — Adobe Systems Incorporated has launched one of its largest initiatives to battle software piracy working in collaboration with local law enforcement and government authorities across the country. Designed to curb software piracy across various industries, this initiative includes 25 civil enforcement actions recently conducted across six major cities and other key locations within India. Organizations suspected of unlawfully using Adobe software are potentially liable for both civil and criminal penalties, including payment of damages and undertaking actions to use fully licensed software only.

The enforcement actions recently undertaken on behalf of Adobe encompassed a broad cross section of users within commercial institutions, the IT and BPO industry, and other organizations dealing with creative content. Each year, software companies worldwide lose over $47 billion in revenue to piracy, according to research conducted by the Business Software Alliance.

Commenting on the drive, Sandeep Mehrotra, Sales Director, Adobe India said, “Our first priority is to inform and excite our customers about the power of Adobe Creative and Business Solutions. At the same, time we educate our users on Adobe licensing programs and the concept of Software Asset Management to ensure they are working within the law. Where we find flagrant violations of our intellectual property, we will take legal action against both the distribution channel and purchaser to protect our rights,” added Mr. Mehrotra.

With corporate governance in the limelight, more and more organisations are embracing software asset management to ensure peace of mind and business integrity. Adobe is actively engaged with various industry bodies working on educating companies on the importance and value of software asset management.

More information on the impact of piracy on the Indian software industry and on Adobe’s licensing policies (including free seminars on software asset management) can be obtained by writing to write2us@adobe.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

For further information, please contact:
Prabhjeet Singh
Adobe Systems
981-027-4546
prsingh@adobe.com

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