Red Digita bags Pepsicos Mirinda social media mandate

RED DIGITAL BAGS PEPSICO’S MIRINDA SOCIAL MEDIA MANDATE

Red Digital will make use of consumer-centric platforms like Facebook and Twitter along with various other applications and new technology, which will help connect the online and offline worlds. It will help the brands reach out and engage Mirinda drinkers across the country.

Bangalore, February 18, 2012:  

Red Digital has been awarded the social media mandate for PepsiCo’s Mirinda.

Red Digital will build and execute social media strategies that will help PepsiCo’s Mirinda brand reach out to their audience on social media platforms. The agency will play a key role in creating online buzz about the brand’s new offerings along with launching various campaigns and building engagement across social networks.

For Mirinda, Red Digital’s immediate mandate on social media is to create an impact for Mirinda’s latest breathless campaign, with which it has launched two new flavors, Mirinda Orange Masala and Mirinda Orange Mango, while continuing with the base Mirinda Orange flavor. The launch is supported by a robust 360-degree campaign called the Taste Twister Challenge, supported via Radio, Outdoor & On-Ground activation along with social media. Red Digital will help in bringing the experience of this program to Facebook & On-ground. The program requires consumers to call or SMS at 08800033333 to choose the Taste Twister of their favorite flavor and recite it repeatedly in one breath for as long as possible; longer the recording, greater are the chances of winning exciting prizes, including 10 MP3 players and 1 tablet PC every day! Red Digital has replicated this experience on Facebook and Android tablets for on-ground activation, making the programme truly 360-degree.

Red Digital is also geared to exploit the new disruptive full sleeve packaging that captures the taste and fun experience of drinking Mirinda through applications on Facebook. These applications use the most prominent aspect of the packaging: the emoticons, to bring alive the new flavors. The applications range from allowing fans on the Mirinda India Facebook fan page to enter into an augmented reality world and play with the emoticons to classifying friends in various taste categories. The agency will also be creating an augmented reality iPhone and Android application.

The campaign, for the first time ever, will also see Red Digital creating TweetMobs though the duration of this campaign.  These will be high impact subjects being Tweeted by Mirinda and re-tweeted by a group of people within a specific time frame. Red Digital will connect with the Twitterati’s and get as many people to tweet about the topic with various Mirinda branded hash tags creating a plethora of endorsements for Mirinda.

Commenting on the development, Harsh Jain, Founder & Managing Director, Red Digital said, “Social media provides seamless opportunities to build interest groups. Digital is no longer just about showing banners and clicking on them. It’s about generating engagement, activation and creating convergence between the online and offline worlds. We are glad to have an innovative partner like Pepsi Co onboard and look forward to creating path-breaking innovations in new media in the near future. The new activities for Mirinda brand emphasize our continued focus on digital innovation aimed at bringing value to our clients.”

Speaking on Mirinda’s partnership with Red Digital, Ruchira Jaitly, Executive Vice President - Marketing, Beverages (Flavours), PepsiCo India said "Social Media has become a very important tool for engaging with consumers and having a dialogue with them on a constant basis. We are pleased to have Red Digital on board as our social media partner for this initiative. Their prior experience in handling leading brands coupled with a deep understanding of consumer behavior in the digital space will definitely ensure there is a high level of engagement and traction for Mirinda’s campaign on 3 Flavors."

Mirinda India Facebook Fan Page: https://www.facebook.com/mirindaindia

ABOUT RED DIGITAL:

Red Digital is a Mumbai based 360 degree digital ideation and services company which operates across new media platforms including social media, gaming, mobile and the traditional web. From start-ups to global brands, they've helped businesses realize their online potential. Red Digital presently works with multiple high profile clients including Adidas Cricket, Mumbai Indians, Danone, Godrej, Educomp, UTV Motion Pictures, Monginis, Godrej, Ibibo, Pogo, Cartoon Network, Disney, Apollo and Dream11.com for whom they manage design, brand solutions, gaming, social reputation management, ideation, online activation, product development and social commerce .

ABOUT PEPSICO INDIA:

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2010, PepsiCo India gave back 4 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit www.pepsicoindia.co.in 

For further information, please contact:

  Vinayak, Integrated Brand Comm

  Email: vinayak@brand-comm.com

  Mobile: +91 9591837569

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Ravina Media

For reaching Social Media

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Bangalore & Sanfrisco Bonding gets stronger

Bangalore and San Francisco on Monday signed seven Memorandums of Understanding (MoUs) strengthening the ‘sister cities’ arrangement.

The MoUs were signed in the presence of Chief Minister Yedddyurappa and San Francisco Mayor Gavin Newsom at Vidhana Soudha. “The sister cities concept is unique - it is a two-way process, which ensures give and take by both the sides,” the Chief Minister told reporters. Healthcare, water and sanitation, education and research, art, museum and culture, trade and commerce and fashion technology were the areas wherein MoUs were signed. Promoting growth The two cities had signed an MoU in October last year to form sister cities arrangement, aimed at promoting cooperation and understanding between the two cities and to partner in the areas of economic growth, cultural exchange, knowledge transfer and fostering clean technology. It has now been extended to seven more areas. Great output Gavin Newsom said San Francisco would take the MoU seriously and provide great results. The main thrust will be on exchanges in infrastructure development, waste disposal, environment initiatives. “Bangalore is a remarkable place which attracts creative people...I am a huge fan of India and Bangalore. Having cordial relations with India is essential,” he stated.

Innovent Engineering Solutions Private Limited

About INNOVENT Engineering Solutions Pvt. Ltd...

INNOVENT Engineering Solutions Pvt. Ltd., headquartered in Bangalore is into training, consultancy and sales in the field of CAE. Their mission is to bridge the gap between academia and Industry through training and Institute Industry interaction and to earn recognition globally for engineering skill development through innovative ideas and methods. INNOVENT’s vision is to create a progressive and rigorous engineering culture for India by building Organic-Wealth (Knowledge) in the areas of Science and Technology through continuous learning, research and interaction with academia and Industry.

INNOVENT is the authorized distributor and support partner for ANSYS academic products in India & other SAARC Countries. The company is also the authorized distributor and support partner for CollabCAD – a CAD software developed by National Informatics Centre, New Delhi. It is also the authorized distributor and support partner for CivilFEM, a product from Ingeciber Inc., Spain. INNOVENT is also one of the first companies in India to become a member of NAFEMS, an international association for the engineering analysis community.

Innovent Engineering Solutions is a member of National Small Industries Corporation and is rated by SMERA as a high Performance and financially stable company. IES has the proficiency and the experience in successfully marketing, selling and providing technical support to more than 800 educational institutions all over India including IISc, IIT’s & NIT’s.

BUSINESS PORTFOLIO

Training

Engineering Services

Product Sales

Staffing & recruitment

India has the largest unharnessed potential to be the ESO (Engineering Services Outsourcing) hub of the world (Source : NASSCOM study). Definition of ESO is changing globally and it is no more technically repetitive and non-core engineering activity. To prepare the large engineering talent pool of India for the challenges of the Engineering industry and the top research organizations of India and to get our engineers ready to the challenge of grabbing the largest share of ESO, which would touch an incredible $1 trillion by 2020, INNOVENT is conducting a job assured program called the ANALYST Program to fill the gap.

INNOVENT is into skill assessment and competency mapping followed with remedial measures for academia and corporates, to fill the gap on skill set between academic institutions and industrial practices.

INNOVENT is also conducting regular training programs on various CAE simulation tools with certification and also on engineering subjects with industry flavor for students, faculty and corporates.

URL : www.innoventengg.com

Contact nos. : +91-80-2520 5015 / 16 / 17.

About the Book : Engineering Critical Thinking by Ganesha H.N., our CTO.

A concept was envisaged by INNOVENT Engineering Solutions to develop engineering spontaneity and problem solving skills amongst young engineers aspiring to take up assignments in New Product Introduction. The concept gained wide acceptance with both corporate and academia as a means of improving scientific reasoning and ability to apply the physics fundamentals to real world engineering-situations. INNOVENT decided to bring out the course in the form of a text book. 

Most of the existing text books comprehensively deal with one aspect of design and may not have an integrated approach needed for product development. The book has a completely different style of presentation which makes engineers think laterally and interrelate the varied facets of the situation. A simple component may have to be looked at from different points of view such as stress, dynamics/vibration, life, assembly, manufacture, cost, weight, SFC, NVH, electrical properties, fire resistance and many more. The book has 7 chapters which covers all these aspects systematically through theory and moderately complex situations relevant to the industry.

The faculty also may gain valuable insights into different situations such as industry situations, best practices and rigorous application of subject fundamentals.

The book could be 'Go to material' for young designers and analysts. The OEM’s could use the book to train the young engineers for New product introduction.  Universities could use this book for a 3 credit course for UG and PG students to enhance the competency and employability. This in turn helps to bridge the gap between industry and academia.

Report by 

Raghav

Senior Journalist

Media & Publications Division

Ravina Consulting

No.24,Pattamal Plaza

3rd Cross Kamanahalli

BANGALORE 560084 

www.twitter.com/BangaloreNews

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Mail - raghav@ravinaconsulting.com

Mobile  - 9880080321 

JAQUAR CELEBRATES AN EVENING OF ART & GLAMOUR AS IT REVEALS IT’S WORLD CLASS RANGE OF SANITARYWARE

JAQUAR CELEBRATES AN EVENING OF ART & GLAMOUR AS IT REVEALS IT’S WORLD CLASS RANGE OF SANITARYWARE

Neha Dhupia & Isha Sharvani show off grace, style & aplomb, in the city

Bangalore, 14th October, 2011: Jaquar revealed its Complete Bathing range and hosted a swish evening comprising of art and entertainment to introduce their concept of “J” class, leaving Bangalore spellbound. The evening saw grace and glamour come together in a classy, stylish celebration during the revelation of the brand’s new identity.

Held at the swanky hotel - The Lalit Ashok, the evening commenced with an International Ariel Act by Isha Sharvani, followed by a fashion show with the sensuous and classy Neha Dhupia as the show stopper.

Everything that the aesthetic evening showcased was a mere reflection of how customers can now experience bath-ware like never before with the all new brand positioning & offerings by Jaquar. Jaquar now boasts of a variety of products, ranging from aesthetically designed high performing faucets, sanitary ware, wellness products, shower enclosures, water heaters and flushing systems.

Jaquar products are unique and provide world class bathroom ensembles solutions to their customers. Today, Jaquar has established itself as a complete bathroom ensemble solutions provider, with a vast portfolio to its credit. Jaquar is the only brand that provides all functional products for a complete bathroom under one roof.

Mr. Rajesh Mehra, Director & Promoter, Jaquar said at the event, “To keep Jaquar timeless and in line with our vision, the repositioned Jaquar stands for the new age customer who aspires for complete and coordinated bathing requirement. Thus, we are moving away from Jaquar as a faucet brand to Jaquar as a complete bathing brand. Since the inception of the company, it has been our passion to deliver world class bathing solutions, suiting every requirement of our customers, through constant development and continuous innovation.”

About Jaquar

Jaquar group was built on the platform of highest quality standards, aesthetics and with the intent of providing world class products. Conceived way back in 1960 by Mr. N.L. Mehra, Jaquar group is an undisputed market leader in the bath fittings category that has transformed the industry from merely utilitarian to inspirational. With the Group’s vision to evolve into a ‘Complete Bathing Solutions’ enterprise, Jaquar has also successfully diversified into various bath verticals like sanitaryware, shower enclosure, water heaters, concealed cisterns, wellness range of products like whirlpool, shower panels, showers, steam cabin and spa.

Jaquar group has recently forayed in concept lighting solutions for all residential, commercial and outdoor applications. As a one window solution, Jaquar concept lighting offers wide range of high quality products, design consultancy, installation and post care.

Over the year’s innovation, commitment and performance has been the group’s core philosophy. A globally renowned super brand, Jaquar has created worldwide presence through continuous R&D in design and today Jaquar group has:

• World class brands, products and ranges for residential and commercial purpose

• Over 60% market share in bath fittings industry

• Presence over 5 continents making it a true global player

• 3 state-of-the-art manufacturing facilities spread over 1 lac sq. mts.

• Trained technicians producing 45,000 faucets a day

• 1 million happy new customers every year

• Large company operated orientation centers showcasing world class display

• Unmatched customer service and product warranty

Crossing 1000 crore mark in FY-10-11, Jaquar is truly a global bath solutions company creating benchmarks in the industry and the most preferred one stop solutions brand across the globe.

For Best Media and PR Coverage

Raghav

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A Knowledge Conclave

Mindlogicx partners Dun & Bradstreet India to host “Universities of India 2008-09” – a Knowledge Conclave

Landmark event to brainstorm relevance of IT in education delivery and creating employment opportunities in higher education segment by fostering industry-academy tie-up

Bangalore, January 16, 2009: Mindlogicx Infotech Ltd, an R & D based technology company pioneering in providing end-to-end solutions in virtual knowledge management and delivery domain, in association with Dun & Bradstreet India, one of world’s leading companies for global business information, will be hosting a Knowledge Conclave - “Universities of India 2008-09” in Bangalore between January 22 and 24, 2009. The conclave will be attended by vice chancellors of leading Universities across India, as well as leading academicians, academic administrators besides senior officials from University Grants Commission, Association of Indian Universities, NASSCOM, State Education Departments, State Service Commissions and top corporate houses in India.

This land mark event is an attempt to bring together intellectuals, academicians and corporate leaders who aspire to shape the future of emerging India as knowledge super power by 2020. Importantly the conclave would deliberate, debate and discuss key issues related to technology enabled education delivery and empowering final year college student to become “Job Ready” using technology as the enabler. Further, the conclave will ponder on increasing the employability quotient of final year students passing out of colleges & universities across various streams. Leveraging IT enabled education delivery for online delivery programmes would be another key issue that would be debated.

On this occasion Dun & Bradstreet & Mindlogicx would release a publication - ‘Universities of India 2008’, which is a repository of information on UGC recognized universities in India and the publication is expected to serve as a reference tool on Indian universities. The publication would be released by Smt. D Purandareswari, Minister of State for Human Resource Development, Government of India, on the concluding day of the event. The online version of this publication will also be made available for universities and corporate houses to connect with each other for purposeful exploration of industry-academic collaboration. Further details are available at www.universitiesofindia.org.

“Universities of India 2008 publication and the conclave are first initiative of this kind which would provide information and insight to all segments and stakeholders interested in nurturing the growth of higher education in India. Further, the publication would enable Indian universities to reach out to the international market and create employment opportunities for their students globally” observed Raj Devireddy, Convenor of the conclave.

Commenting on the knowledge conclave, Suresh Elangovan, Managing Director & CEO, Mindlogicx Infotech Limited said, “The objective of this event is to foster industry-academic collaboration that would usher in a meaningful partnership between them in the long run. This event would be an ideal launch pad for students of participating universities as they would gain immediate access to world class employment opportunities”. Also he added this event would enable show-case the knowledge base of Indian universities to the world and more specifically to the corporate and industry partners.

About Dun & Bradstreet:

Dun & Bradstreet (NYSE:DNB), the world's leading source of global business information, knowledge and insight has been enabling companies to decide with confidence® for 165 years. D&B's global commercial database contains more than 131 million business records. The database is enhanced by D&B's proprietary DUNSRight® Quality Process, which transforms the enormous amount of data collected daily into decision-ready insight. Through the D&B Worldwide Network - an unrivaled alliance of D&B and leading business information providers around the world - customers gain access to the world's largest and highest quality global commercial business information database. D&B features on FORTUNE Magazine's Most Admired Companies Industry List, ranking first in the Financial Data Services category. D&B ranked first in the areas of employee talent, financial soundness, long-term investment, quality of management and use of corporate assets. D&B has achieved this distinction for the second consecutive year.

About Mindlogicx Infotech:

Mindlogicx Infotech Ltd, an R & D based technology development company, straddles products and services verticals in knowledge management space. The company operates with two key portfolio differentiators catering to education and business space respectively with the common objective of powering competency. The company undertakes large turnkey projects of setting up virtual education framework for universities and offers services in digital content management, learning management, digital library and other allied services. It also handles e-business integration, Research & Analysis, contract R & D and IT consulting.

The company has developed and successfully deployed world’s first integrated technology platform known as “VEDAS” that powers the major solutions and services of the company.VEDAS (Virtual Education Delivery and Assessment System) provides technology platform for the flagship services of Mindlogicx including MindSpace, the virtual education solution for universities; Knowledge Assessment Platform (KAP) for corporate skills assessments and Knowledge Network (K.Net) services for its Online Finishing School.

The company has been identified as one among the “Top 15 Exciting & Emerging Companies to work for” by NASSCOM. The company is “Deloitte Technology Fast 500 Asia Pacific 2008” winner and Red Herring 100 Asia winner in 2008 for disruptive technology development.

Bangalore & Sanfrancisco - Bonds get stronger !

Bangalore and San Francisco on Monday signed seven Memorandums of Understanding (MoUs) strengthening the ‘sister cities’ arrangement.

The MoUs were signed in the presence of Chief Minister Yedddyurappa and San Francisco Mayor Gavin Newsom at Vidhana Soudha. “The sister cities concept is unique - it is a two-way process, which ensures give and take by both the sides,” the Chief Minister told reporters. Healthcare, water and sanitation, education and research, art, museum and culture, trade and commerce and fashion technology were the areas wherein MoUs were signed. Promoting growth The two cities had signed an MoU in October last year to form sister cities arrangement, aimed at promoting cooperation and understanding between the two cities and to partner in the areas of economic growth, cultural exchange, knowledge transfer and fostering clean technology. It has now been extended to seven more areas. Great output Gavin Newsom said San Francisco would take the MoU seriously and provide great results. The main thrust will be on exchanges in infrastructure development, waste disposal, environment initiatives. “Bangalore is a remarkable place which attracts creative people...I am a huge fan of India and Bangalore. Having cordial relations with India is essential,” he stated.

Source : deccan.com

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Shriram Properties launches new projects

Shriram Properties, property development arm of Shriram Group, on Wednesday, announced the launch of it’s housing project consisting of over 7,000 homes across Bangalore, Chennai, Vizag and Kolkata.

Priced in the range of Rs 9 lakh to Rs 30 lakh, the houses will have amenities like swimming pools, jogging tracks, multipurpose community hall, children’s play area, shopping complexes, club houses and proximity to transportation hubs. In addition to this, the company also tied up with a school chain, which will provide educational opportunities to the residents. Shriram Properties Managing Director M Murali said “in India, there is a huge need for affordable housing and we are privileged to have all the approvals in place and to commence construction.” The Bangalore project ‘Shriram Surabhi’ and ‘Shriram Smrithi’ are being developed off Kanakpura Road and Athibele Sarjapur Road respectively. ‘Shriram Sankari’ is coming up in Chennai. In Vizag, it is coming up in Madurawada, and in Kolkata, in Uttarpara. The project, which involves an investment of Rs 850 crore, is being funded largely by private equity and will be completed within next 24 to 30 months. Bought to you by : Ravina Media Media &PR Division of Ravina Consulting No.429 Mahavir Tuscan Near Hoodi Circle, Whitefield Mahadevapura Post BANGALORE 560048 Mobile : +91.98800.80321 raghav@ravinaconsulting.com www.twitter.com/bangalorenews